New Vulcano sofa for Flexform Outdoor ad campaign

24/03/2020

The very first Flexform Outdoor ad campaign was rolled out last March, appearing in the most prestigious international design and lifestyle publications.

The new Vulcano sofa designed by Antonio Citterio featured as the star attraction of the campaign.

The art directors developed a visual concept embodied in a carefree, relaxed lifestyle that extends beyond the home's interior walls, to include models from the new outdoor range.

The ad campaign billboard shows two people seated comfortably on the Vulcano sofa, basking in an outdoor atmosphere of wellbeing and charm, in the company of their dog.

Placed at the center of the space, the sofa is surrounded by armchairs, coffee tables, side tables and objects that create an authentic outdoor living room.

The writing is on the wall: the Flexform Outdoor Collection expresses the same style, elegance and design as the interior collections, and its purpose is to create equally sophisticated and unique outdoor settings.

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