Flexform Mood opens new Concept Store in Toronto
18/01/2019
New at studio b the first and only Flexform MOOD Concept Store in Canada!
It is located in the King East Design District at 380 King Street East, one of the city's most important shopping avenues, home to many of the most important high-end showrooms.
A regular favorite haunt of many architects, interior designers and design aficionados throughout the country, this neighborhood is definitely the best choice for a brand that seeks to increase its visibility in this thriving metropolis.
The installation was curated by the Flexform Design Center, under the supervision of Stefano Gaggero, artistic director of the Flexform MOOD collection.
Intimate and refined, the MOOD showroom's ambiance offers a series of inviting, elegant settings in which lustrous fabrics, soft shapes, rare wood and luxurious marble delight the senses as visitors discover the MOOD collection.
Sofas, armchairs, tables, chairs and beds form authentic islands of wellbeing while providing creative insight for designing comfortable rooms that exude welcoming warmth, a refuge from the bustling world outside.
Greens and light blue dominate the color palette, which is accompanied by an array of uniquely subdued and more intense shades of color.
With the opening of the Flexform MOOD concept store in the studio b showroom in Toronto, the company aims to promote a collection already largely popular with many end customers in an expanding market that is increasingly fascinated with Italian design.
An important goal, which once again confirms the incredible success that the brand is experiencing on a global level.
