Knoll at NeoCon 2018
15/06/2018
NeoCon 2018 is the most exclusive annual contract industry trade show that every year takes place in Chicago; this makes it, to all intents and purposes, the most suitable professional platform to show a wide range of products and supplies for the business interiors sector.
Excellent for enhancing corporate networking, marketing and branding, this trade fair is perfect for launching new products and supplies on the market, taking advantage of the great visibility that goes with it.
This year running from 11 to 13 June, NeoCon featured, among other participating brands, the presence of Knoll that presented its Hospitality at Work project, showing its commitment to bring together its different brands within one big immersive plan for commercial, health and educational areas.
Specifically, the Knoll showroom presented 5 individually themed spaces illustrating the power of hospitality in today's workplace, namely, Welcoming Environments, User-Directed Experiences, Flexible Solutions, Material Variety and Residential Aesthetic.
Seminars were also held to train those involved on how important it is to make a workplace and education area as friendly and functional as a residential space, and to explain the strengths of the Knoll proposal fully and in detail.
Among the solutions on display, the famous Marc Newson Aluminum Chair certainly won most appreciation and, for the Interior Design HiP Awards, the award for Workplace category went to Guest Seating and the new Muuto line, a set of furniture born from the Scandinavian design tradition, characterized by lasting aesthetics, a great functionality, craftsmanship and expressiveness.
All in all, the balance for NeoCon is certainly very positive and has allowed Knoll to increase its international visibility even more.
