Picturesque lighting project by Artemide in the heart of Milan
Milan's via Gesù is now protagonist of an innovative lighting project that aims to enhance the peculiarities of a unique street where you can still see sophisticated boutiques, antiquarians and artisans.
The street is also well-known for the Bagatti Valsecchi Museum and the Four Seasons Hotel, once convent Santa Maria del Gesù.
The visionary Luce project is promoted by the Association of via Gesù together with Fondazione Riccardo Catella and realized by Artemide, a leading company in light design, with the synergy of the Municipality of Milan and Italian utility company A2A.
The project involves creating a constant "Flow of light" using Nur (the ancient Egyptian word for "light"), bespoke lamps in this special Outdoor version designed by Artemide for via Gesù.
The lighting system will guide visitors through a novel sensory experience that will stretch from the famed via Montenapoleone to the equally sophisticated via della Spiga.
In a nutshell, the succession of 11 Nur Outdoor lamps will beam multicolored light blades onto the buildings thus marking the rhythm of the walk.
All in all, a truly exclusive project in which the world of lighting and illumination shows its love for the city of design.