Flexform's advertising campaign for Zeno Light sofa

06/10/2016

Flexform kicked off a new advertising campaign in the wake of the web-series Home at last, celebrating the atmosphere of relaxation and charm that Fleform furnishings are capable of creating, no matter where they are.

At the heart of this campaign stands the new ZENO LIGHT sofa, designed by Antonio Citterio, whose strong points are its breadth and comfort of the seating. Adding to the uniqueness of this sofa is its metal frame that, as it is raised off the floor, lends a light-weight and balanced feel to the whole set.

Realized by photographer Andrea Martiradonna, the campaign centers on a picture capturing a moment of everyday relaxation: a young woman (actually sitting in a Flexform showroom) enjoying her dinner after a busy day outdoors, with the same natural feel only found in the intimacy of one's home.

The woman is engulfed in that same welcoming and sophisticated environment, inspiring total relaxation, which is found throughout the Home at Last campaign.

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